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In August 2020, Antoine James launches his first clothing line with his wife, Patricia.

Antoine’s interest in clothing began in 2002, when at the age of 15 he became fascinated by the diverse suit wear created by his grandfather, Peter Jackson.

In 2005, Antoine went into Graphic Design and through the network of Social Media, connected with some of the biggest sports designers in the NBA.

After conversations with sports designers in Los Angeles and New York City, his love for Nike sportswear, Antoine realised the direction of his dream, to start his first collection, Antoine James.

Drawing inspiration from his passion for Nike sportswear, his love of the NBA, while also combining his football background, each collection unfolds. Antoine is continuously creating and tweaking and is known to drop new pieces more frequently than the regular fashion calendar.